What's worse than outsourcing, Twitter, and Facebook combined?

Whatever comes out of Web Summit, possibly

This article (among several) succinctly describes how last week, in collaboration with Threads & Tits and the Clean Clothes Campaign, we posed as adidas.

As adidas, we told thousands of techies, and then dozens of journalists, that instead of paying our “outsourced” workers the actual money we owe them, we'd reward them with a purely virtual “adiVerse” …