The Yes Men

The Yes Men

adidas exposed by impostors at tech conference

Virtual heaven for underpaid workers? Underskin chips to measure labor? "Great idea!" say hundreds of techies, entrepreneurs, journalists at "largest tech conference in the world"

Nov 17, 2023
∙ Paid

[Lisbon, November 17] - This Wednesday, an "adidas executive" named "Aristide Feldholt" (actually Andy Bichlbaum of the Yes Men) announced to a huge, standing-room-only crowd at Web Summit — the self-described "largest tech conference in the world" — that adidas would reward tens of thousands of underpaid sweatshop workers, many of whom are owed signifi…

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